Friday, January 24, 2020

Historical Analysis On 1920s :: essays research papers

"Wedding Band" by Alice Childress is a story of a love/hate interracial relationship between two lovers in the south. The play is set in South Carolina in 1918. "Wedding Band" truly captures the essence of the time and place in which the play was set in. That era (1915-1931) is one of the most significant in the history of this young nation. The decade of the 1920's is often characterized as a period of American prosperity and optimism. It was the "Roaring Twenties," the decade of the bath tub gin, the model T, the $5 work day, the first transatlantic flight, and the movie. It was a high point in African-American history as well. The Harlem Renaissance took shape; it was a time when African Americans began an intellectual movement. Harlem became the center of African-American culture. Most African-Americans began a movement to rethink their values and appreciation of their roots and Africa. The "Great Migration" began at this time. Approximate ly two million Southern blacks move to northern industrial centers in hopes to escape the oppressive nature of the deep south. However, for every upside their is a downside. The decade was a period of rising intolerance and isolation. Americans retreated into a provincialism evidenced by the rise of the Ku Klux Klan, the anti radical hysteria of the Palmer raids, restrictive immigration laws, and prohibition. Influenza and the first world war brought an alarming amount of Americans to an early death. Racial motivated riots spread throughout the country and protests endorsing and condemning racism were the norm. Life in the south was at most times unbearable for the blacks, and many felt that the southern atmosphere had such a suffocating affect on them that escape was the best option. African-Americans were showing their pain inside, little by little proving themselves to the racist whites in the south that they were somebody, not a property, but a human being with self worth and dignity who should be treated equally. The main place that the black southerners were blinded of was the urban places in the north. These were the places that captured their attention. Many of the southerners who were enslaved or sons and daughters of enslaved Africans began to migrate in the northern cities. These were the places where they began to live a life of independence and freedom. The migration of the black southerners was a success.

Thursday, January 16, 2020

Enron Case Essay

1.What led to the collapse of Enron under Lay and Skilling? There were various reasons as to why Enron collapsed under Lay and Skilling. One reason Enron collapsed under Lay is because Lay simply did not practice what he preached. Lay did not live by his code of ethics and neither did his corporation. Not only that, but Lay and top management gave Andrew Fastow an exemption to the code of ethics to continue doing business. Another reason that Enron collapsed, under Skilling, is that Skilling had a performance evaluation process for all Enron employees that didn’t express the code of ethics that they should’ve followed which caused employees to rank their peers lower as to enhance their own position in the firm. 2.How did the top leadership at Enron undermine the foundational values of the Enron Code of Ethics? The top leadership at Enron undermined the foundational values by granting an exemption to Andrew Fastow to continue bringing in dirty money through his actions. Also, the top leadership allowed an unethical culture of ethics by promoting to the employees that they had to make the numbers literally any way they could even if that meant to break the law. 3.Given Kenneth Lay’s and Jeff Skilling’s operating beliefs and the Enron Code of Ethics, what expectations regarding ethical decisions and actions should Enron’s employees reasonably have had? Enron had a great and respected code of ethics among its peers. Also, Lay and Skilling had respectable operating beliefs since they also represented the Enron Code of Ethics. So, reasonably, the employees’ expectations should have fun to do the right thing morally and ethically as well as to uphold the respect, integrity, communication, and excellence Enron stood for. 4.How did Enron’s corporate culture promote unethical decisions and actions? Enron’s corporate culture promoted unethical decisions and actions simply by  the greed that the top management showed and carried out. For example, Skilling’s implementation of performance evaluations for all the employees was unethical because it was geared to fire the lower one-fifth of the employees. Not only that, but partnerships were mostly created only to hide the companies’ losses through the bonus program. 5.How did the investment banking community contribute to the ethical collapse of Enron? The investment banking community contributed to the ethical collapse of Enron because not only were they enablers but they also participated in the frauds as well. For example, Enron would book loans called prepays to their operating cash flow. Also, Andrew Fastow was also allowed to use a tactic where a poor performing asset would be taken off the books and be sold back to the company at profit after the end of quarters after the earnings had been booked.

Tuesday, January 7, 2020

Marketing Plan For Developing New Products - 1690 Words

Product Development Name Institution of Affiliation Describing the Product The new product is the adjustable umbrella. This is the newest product for the Sky-Joy Company. The product comes with many features that are good for the different customers thus making it the best product ever in the market. The product is easily adjustable to fit in a small bag thus making it easily portable to carry. Its portability makes it the best to travel with and maybe use it anytime depending on the circumstances that arise. The product is strong for use in all weathers including strong wind without being damaged by it. It comes at different sizes and prices to cater for the different tastes of the customers. New product†¦show more content†¦Commercialization-A good budget plan to manufacture, advertise and promote the product in the market for sale was developed. New Product Lunch Strategy The launch of a product is an exciting time especially to a company because it signifies the success in the long process and expenses spent in developing a product. Launching also needs to be strategized for its success (Indounas, 2016). The process involved: 1. Setting Objectives These are the goals that a company aims to achieve with the new product introduction. A key thing to note about the objectives is that they need to be specific and attainable among other factors. The objectives were: †¢ To satisfy the targets buyers †¢ Capture a big market †¢ Increase sales †¢ Increase company’s profit 2. Strategy Development In developing a strategy that was to make sure that the product was to do well in the market, strategic planning analyzing was done it critical areas: Functional planning-A team for the launch was formulated consisting of a member from every department. Audience specification-The Company devised the ways on how to deliver the products to customers both local and foreign through distribution. Integrating Operations-The Company planned the activities of each functional area within the organization for the successful launch. Launch Phases- The stages of the launch were grouped in three: pre-launchShow MoreRelatedDeveloping a Marketing Plan to Introduce a New Product or Service for Tausif Iternational3170 Words   |  13 PagesPROJECT ON: DEVELOPING A MARKETING PLAN TO INTRODUCE A NEW PRODUCT OR SERVICE FOR TAUSIF ITERNATIONAL. GROUP NAME: THE XPLORER MKT 201 Section 3 Autumn 2008 Submitted to Nawshad Naqueeb Submitted by Tanvir Hasan. ID: 0720005 Tahsin Tasnim. ID: 0720034 Tazina Afrin Nisha. ID: 0720061 Ahmad Imtiaz Sobhan. (Group coordinator) ID: 0720078 A.K.M. Ehsanul Hossain. ID:0720248 Progga Parmita Anika. ID: 0630014 Date of Submission NovemberRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesand how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring return on marketing investment Chapter Outline 1. Companywide Strategic Planning: Defining Marketing’s Role 2. Marketing Strategy and the Marketing Mix 3. Managing the Marketing Effort Read MoreCASE STUDY Jensen1172 Words   |  5 Pageshigh-quality products but was also known for valuing their employees. The company continued to be in a highly-profitable position for years but showed a flattened growth due in its casual wear division. This made the Jenson’s shoes executive management to re-think their marketing strategy for strengthening their long-term industry viability. Sally Briggs, VP of Marketing, was in charged for developing a major marketing strategy, to define opportunities for new markets and new products within the nextRead MoreReview Of Changing Perspective Of Marketing Planning1334 Words   |  6 PagesCompile Marketing Audits 1.1: Review of Changing Perspective in marketing Planning: Marketing planning is a medium which helps a company to form different marketing strategies for gaining favourable market place where it can earn more profit. Marketing planning has undergone various changes in last decade because of dynamic environment, innovation, technology and changing preferences of customers. So in that context there are mainly two approaches of marketing planning: 1: Traditional marketing planRead MoreMkt 571 Complete Course Mkt 571 Week 1 Marketing Environment Simulation and Summarymkt 571 Week 2 Vals Surveymkt 571 Week 2 New Product Launch Marketing Plan, Part I Mkt 571 Week 3 Segmentation and Target Market Paper1325 Words   |  6 Pages571 Week 1 Marketing Environment Simulation and Summary Complete the Marketing Environment Simulation and Summary in MyMarketingLab. Save your results report from the simulation to your computer. Click the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take the VALS Survey. Submit a screen shot of your results through the Assignment Files tab. And post a response to the following: How can marketers use this information? MKT 571 Week 2 New Product Launch MarketingRead MoreMkt 571 Week 1 Mkt 571 Week 11245 Words   |  5 Pages571 Week 1 Marketing Environment Simulation and Summary Complete  the Marketing Environment Simulation and Summary in MyMarketingLab. Save  your results report from the simulation to your computer. Click  the Assignment Files tab to submit your assignment. MKT 571 Week 2 VALS Survey Take  the VALS Survey. Submit  a screen shot of your results through the Assignment Files tab.   And post  a response to the following: How can marketers use this information? MKT 571 Week 2 New Product Launch MarketingRead MoreMarketing Plan1270 Words   |  6 PagesIndividual Assignments - Marketing Plan. Review individual marketing plan assignment. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. Students will work on this project individually. Students will develop a hypothetical company that operates in the US and one or more foreign markets. The marketing plan needs to involve a product that has a service component to the product. As students determine whetherRead MoreNotes on Importance of Planning for Business Success1060 Words   |  5 PagesQUESTION: You have been invited to an interview for a marketing manager position in a fast moving consumer goods firm. As part of the interview process you have been asked to develop a brief presentation on five importance of planning for business success. Specially, you are also to briefly explain the factors to be considered in the preparation for developing a marketing plan. Prepare your notes for the interview. A marketing plan is a written document that summarizes what the marketer hasRead MoreMarketing Principles1212 Words   |  5 PagesMarketing principles: Task 2 2.1 Explain how the vacuum cleaner is developed to sustain a competitive advantage. To sustain competitive advantage for any company so for ACL company developing new vacuum cleaner was an important step. In sustaining competitive advantage, there are 8 stages defined below (new product development, www.learnmarketing.net) Stage 1: Idea generation- for every organization idea could come from different sources such as: market research, employees, consultants, competitorsRead MoreMkt 571 Communications Plan1128 Words   |  5 PagesCommunications Plan MKT/571 March 21, 2011 Communications Plan The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company s message or advertisement, it is important that the message be clear and consistent (Business Training Schools,  2011). Developing the proper lines of communication, especially with a new product is vital to a company